Jeep CEO says he's a 'big advocate' for a Wrangler-based pickup

2005 Jeep Gladiator Concept

Better late than never

The Jeep Gladiator concept was introduced a decade ago and it appears the brand hasn't given up hope of eventually offering a production variant.

Speaking to Car Advice, Jeep CEO Mike Manly said he is a "big advocate" for a Wrangler-based pickup and believes it would be a perfect addition to their lineup.

Despite his optimism, Manly seemed to suggest Jeep didn't want to step on Ram's toes by producing a truck of their own. He also noted that the model would require a substantial level of investment even though it would be based on an existing model. As he explained, "I still have to make sure from an economic perspective it’s the right thing to do.”