Audi dealers to use virtual reality to help customers configure their cars

Audi VR experience

Program will kick off later this year

Audi has announced plans to begin using virtual reality to give customers an "unprecedentedly realistic way" to view their cars months before they are built.

Dubbed the "Audi VR experience," the program will allow potential buyers to configure the company's entire lineup - with all possible equipment combinations - in a virtual environment.

Since they will be wearing a virtual reality headset, they can see and experience their individually configured car like never before. Customers will also wear Bang & Olufsen headphones will replicate everything from the sound of the doors closing to the 14 channel sound of the Advanced Sound System

According to Audi Sales and Marketing boss Luca de Meo, “Hand in hand with our dealers, we are bringing digital innovations into the dealership in order to improve convenience and to provide even better advice. With the Audi VR experience, we are once again demonstrating the pioneering role of the four rings in this area.”

The Audi VR experience will begin rolling out later this year and initially be focused in markets where the company is experiencing "dynamic growth."