Chevrolet has announced the introduction of its first of two limited edition colors for the 2014 Sonic, a chromatic plum called Deep Magenta Metallic which will available August through October. This will be followed by the Cool Blue.
The Deep Magenta Metallic replaced the Inferno Orange and was chosen after the success of Chevrolet Spark's Techno Pink. Chevrolet developed Deep Magenta Metallic after extensive research into fashion runways, consumer products and high-end furniture galleries.
The limited edition colors will be applied with the "three-wet" paint process at GM's Orion Assembly Plant. The follow-up shade, Cool Blue - a greyish, dirty blue - will be available on Sonic from November until March. Dragon Green will come to the lineup as a permanent addition in the first quarter of 2014.
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